In it’s campaign to #KickInEquality Secret Deodorant has become a major sponsor for the Women’s Football Alliance. Coming off the heels of their $500,000 sponsorship of the Women’s US National Soccer Team to fight unequal pay, Secret has agreed to now help support women’s football. The contribution is the largest corporate donation ever given to women’s football.
“Secret believes strength is more than overcoming what makes us sweat. It’s pushing for progress and a level play field. We are proud to announce our partnership with the Women’s Football Alliance to air their National Championship on TV for the first time ever. Let’s be on the right side of history and #KickInequality”
“This support will dramatically change our game,” stated Lisa King, Commissioner of the WFA. “To have a major company like Procter and Gamble support our league, is the final major piece women’s football has been missing. After decades, we are finally getting noticed, respected, and supported.”