The Women’s Football Alliance is pleased to announce incredibly successful ratings for its live broadcast of this past Sunday’s WFA PRO National Championship Game on ESPN2.
For viewership, the National Championship Game saw a .12 household rating, with 146,108 household impressions. These numbers outperformed ESPN2’s lead-in, the 2022 Women’s Euro soccer match between Belgium and Iceland (.09 rating and 111,551 impressions). The National Championship Game’s ratings were almost 25% higher than ESPN2’s average for the 2-5 PM EDT window on Sundays in July (118,000 HH Impression). Even more incredible, is that this was the largest viewership for that time window on a Sunday in July going back 4 years.
“We are excited that we have finally been able to put our product on a platform where the world can see the high level of football these athletes and teams are playing. We knew that if we were on a national stage, we would easily have the fans,” stated Lisa King, WFA Commissioner. “These viewership numbers are a testament to what we have known for years, that the WFA is product worth watching and investing in.” The WFA is looking forward to expanding their network deal with ESPN to include more games for 2023, as well as broadcasting games on the Women’s Sports Network that recently launched in July of 2022.
From a media standpoint, the WFA National Championship faired just as well with a record- breaking amount of attention. With coverage from MSN, Sports Illustrated, NFL Network, Patriots.com, Yahoo News, Yahoo Sports, Boston Globe, CBS News, and Denver Gazette as well as numerous local news outlets, the WFA brand had a potential reach of over 2.7 billion from the 70+ articles written the week of the National Championship.
About the WFA
The Women’s Football Alliance is the largest, longest-running, and most competitive women’s football league in the world. With 60 teams and 2,100 players, the WFA has created opportunities for women to compete and learn the game at the highest level. The professionalism and success of the WFA has been recognized by major corporate sponsors. In 2021, the WFA began expanding its audience reach with 12 televised games of the Week on Direct TV and Roku and in 2022, they signed a major network deal with ESPN. After playing, WFA players have used their experience and football knowledge to have successful coaching careers. Over 25 WFA alumni have accepted NFL coaching and scouting positions, including WFA Advisory Board members and current NFL full time coaches, Jennifer King, (Washington Commanders), Callie Brownson (Cleveland Browns) and Lori Locust (Tampa Bay Buccaneers). For more information, visit www.wfaprofootball.com.