Amherst, MA: The Mark H McCormack Department of Sport Management is excited to announce a new student project partnership with the Women’s Football Alliance (WFA). Students will have the opportunity to conduct first hand market research and provide strategic recommendations to build on the leagues recent momentum; securing a broadcast deal with Eleven Sports and major sponsorship with Secret deodorant.  

Due to COVID-19 the WFA suspended the 2020 season and students will be working directly with league Commissioner, Lisa King and Wyn Dominy, Director of Operations. The goal is to leverage the recent developments at the WFA, the NFL backing women’s flag football at the collegiate level and several past WFA players coaching in the NFL for the launch of the 2021 season.

“This is the ultimate experiential learning opportunity. Students will have access to league data and learn how to leverage these insights creatively and strategically while working with the league executives to bring the WFA to the next level. This is a critical time in women’s sports and I am proud our students will be a part of it.”– Emily Must, Faculty and Director of Internships.

“The WFA is grateful to work with talented graduate level students from one of the top ranked Sports Management Programs in the nation.  We are excited to share our experience and work together with their passionate students on our goal to promote the highest level of women’s tackle football and pave the way so that  “America’s Sport” is available for all Americans to play at every level,” stated Lisa King, WFA Commissioner.

About Women’s Football Alliance

The Women’s Football Alliance is the largest and most competitive women’s football league in the world. With 60 teams and 2,100 players, the WFA has created opportunities and set the standards for women to compete and learn the game at the highest level. More than 15 WFA veteran players have accepted NFL coaching and scouting positions, including current NFL full time coaches, Katie Sowers (San Francisco 49ers), Jennifer King (Washington Redskins), Callie Brownson (Cleveland Browns) and Lori Locust (Tampa Bay Buccaneers).

 About the McCormack Department of Sport Management

 Widely recognized as the global leader in sport management education, the Mark H. McCormack Department of Sport Management at the University of Massachusetts Amherst is one of the few programs housed within a business school: the Isenberg School of Management. Celebrating its 50th anniversary next year, McCormack Department of Sport Management program boasts one of the largest and most diverse faculties as well as an unparalleled network of more than 2,500 sport industry alumni across every segment of the sports and entertainment industry. In addition to having one of the top undergraduate programs in the country, and its graduate program—offering both a master’s (MS) and a dual-degree (MBA/MS) program—is currently ranked #1 in the world by SportBusiness.

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